Variask University
Learn to win the AI answer.
Free courses and guides on how AI assistants choose brands, and what your team can do about it. Read now, with video lessons on the way.
4 courses 30 guides 79 glossary terms
Courses
All guides
- Generative engine optimization (GEO)What is generative engine optimization (GEO)?
- Answer engine optimization (AEO)What is answer engine optimization (AEO)?
- AI visibilityWhat is AI visibility, and how do you measure it?
- llms.txtWhat is llms.txt, and do you need one?
- AI crawlersAI crawlers explained: GPTBot, OAI-SearchBot, ClaudeBot and more
- Getting recommended by ChatGPTHow to get your brand recommended by ChatGPT
- AI SEOWhat is AI SEO, and how is it different from classic SEO?
- AI search marketingAI search marketing: how brands win customers inside AI chat
- AI searchHow AI search works in ChatGPT, Gemini, Perplexity and Google AI
- Enterprise AEOHow enterprises adopt AEO: a practical playbook
- Google AI OverviewsHow to show up in Google AI Overviews and AI Mode
- AEO strategyAn AEO strategy you can start this month
- AEO vs SEOAEO vs SEO: what is the difference?
- GEO vs SEOGEO vs SEO: how generative engine optimization differs
- Appearing in PerplexityHow to appear in Perplexity answers
- Optimizing for Gemini and AI ModeHow to optimize for Gemini and Google AI Mode
- Tracking AI traffic in GA4How to track AI traffic in GA4
- Writing content AI quotesHow to write content that AI quotes
- Fixing wrong AI informationHow to fix wrong information AI says about your brand
- ChatGPT ShoppingHow to get your products into ChatGPT Shopping
- Reddit for AI searchHow to show up in the Reddit threads AI cites, without spamming
- Review sites for AI searchHow to get reviews on G2 and Capterra that AI reads
- Digital PR for AI searchHow to do digital PR for AI search
- YouTube for AI answersHow to optimize YouTube videos for AI answers
- Ranking in Microsoft CopilotHow to rank in Microsoft Copilot
- Measuring AI share of voiceHow to measure share of voice in AI
- AEO team and processHow to build an AEO team and process
- Pitching AEOHow to pitch AEO to your boss, with a slide outline
- Comparison pages for AIHow to write comparison pages that AI trusts
- Organization schemaHow to set up Organization schema properly
Try it
Put it into practice
- DemoBook a demoSee Variask on your own brand, live with our team.
- BlogVariask blogIndustry insights, tool roundups and product updates.
- Free toolsFree AI search toolsCrawler checker, robots.txt, llms.txt, schema and UCP readiness.
- PricingVariask pricingPlans from $99 a month, every AI engine included, 7 day trial for $1.